Growth | Customer | Marketing Strategy
Senior-level counsel across growth, customer strategy, marketing investment and organizational transformation — for CEOs, CMOs and marketing leaders navigating consequential decisions.
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What I Do
Identify the strongest paths to growth and determine where marketing can create the greatest business impact.
Build stronger, more valuable customer relationships by connecting loyalty, CRM, lifecycle marketing and the broader customer experience.
Ensure that the marketing organization — its structure, talent, capabilities and ways of working — is aligned with the company's growth ambitions.
Experienced, objective counsel to CEOs and marketing leaders navigating growth challenges, organizational change or important strategic decisions.
Flexible Engagement
A focused engagement built around one high-priority business question.
A strategic sprint is designed for leaders who know they have an important problem to solve — but may not yet know what the answer, or even the precise brief, should be.
The work begins with diagnosis and ends with clarity: a well-defined point of view, prioritized recommendations and a practical path forward.
How I Work
Every engagement is shaped around the business need. The output might be a strategic recommendation, a set of decisions, a prioritized action plan, a new operating model — or ongoing access to an experienced outside perspective.
My approach is direct, collaborative and grounded in the realities of running a business. I work alongside leadership teams to bring structure to ambiguity, challenge assumptions and turn insight into action.
Ongoing counsel and decision support for a CEO, CMO or senior marketing leader. A trusted outside perspective, available when the questions matter most.
A focused engagement around a defined, high-priority business question — from diagnosis to a clear point of view and practical recommendations.
Hands-on senior leadership during a transition, transformation or capability gap — when the team needs more than advice and less than a full-time hire.
A clear view of structure, talent, capabilities, partners and ways of working — aligned to the company's current growth priorities and future ambitions.
About
Senior Growth & Marketing Executive
Michelle Anderson is a senior growth and marketing executive with more than two decades of experience building businesses, customer relationships and high-performing marketing organizations.
As an SVP at Bloomingdale's, she led major growth disciplines spanning acquisition, retention, loyalty, CRM and strategic programs. She guided significant enterprise-level marketing investment, balancing customer growth, financial performance, brand priorities and long-term business value.
Michelle created and built Bloomingdale's Loyallist program from the ground up, developing it into a meaningful driver of customer engagement and growth.
She is known for bringing commercial rigor and clear judgment to complicated questions — and for connecting marketing strategy to the realities of execution.
If you are navigating a growth challenge, rethinking your customer strategy or looking for an experienced outside perspective, I would welcome a conversation.
Email Michelle